Cracker Barrel's Stock Tanks, Loses $94M in Value After Rebrand

Cracker Barrel stock tanked Thursday,

Cracker Barrel stock tanked Thursday,

Cracker Barrel stock tanked Thursday, losing $94 million in value after the

losing $94 million in value after the

losing $94 million in value after the Southern Country restaurant rolled out a

Southern Country restaurant rolled out a

Southern Country restaurant rolled out a rebranded logo that many say is a

rebranded logo that many say is a

rebranded logo that many say is a betrayal of its customer base. Known for

betrayal of its customer base. Known for

betrayal of its customer base. Known for its old-fashioned atmosphere, the

its old-fashioned atmosphere, the

its old-fashioned atmosphere, the company's share value dropped 7.2%

company's share value dropped 7.2%

company's share value dropped 7.2% following the corporate decision to

following the corporate decision to

following the corporate decision to remove the old man and the barrel from

remove the old man and the barrel from

remove the old man and the barrel from its logo.

its logo.

its logo. The flourish over the K in the

The flourish over the K in the

The flourish over the K in the restaurant's name is gone and the logo's

restaurant's name is gone and the logo's

restaurant's name is gone and the logo's shape and colors have changed as well.

shape and colors have changed as well.

shape and colors have changed as well. Our values haven't changed and the heart

Our values haven't changed and the heart

Our values haven't changed and the heart and soul of Cracker Barrel haven't

and soul of Cracker Barrel haven't

and soul of Cracker Barrel haven't changed, the company said in a

changed, the company said in a

changed, the company said in a statement. And Uncle Hershel remains

statement. And Uncle Hershel remains

statement. And Uncle Hershel remains front and center in our restaurants and

front and center in our restaurants and

front and center in our restaurants and on our menu. He is the face of the

on our menu. He is the face of the

on our menu. He is the face of the hersel way, the foundation of how our

hersel way, the foundation of how our

hersel way, the foundation of how our 70,000 plus employees provide the

70,000 plus employees provide the

70,000 plus employees provide the country hospitality for which we are

country hospitality for which we are

country hospitality for which we are known. Cracker Barrel has been a

known. Cracker Barrel has been a

known. Cracker Barrel has been a destination for comfort and community

destination for comfort and community

destination for comfort and community for more than half a century. And this

for more than half a century. And this

for more than half a century. And this fifth evolution of the brand's logo,

fifth evolution of the brand's logo,

fifth evolution of the brand's logo, which works across digital platforms as

which works across digital platforms as

which works across digital platforms as well as billboards and roadside signs,

well as billboards and roadside signs,

well as billboards and roadside signs, is a call back to the original and

is a call back to the original and

is a call back to the original and rooted even more in the iconic

rooted even more in the iconic

rooted even more in the iconic barrelshapened word mark that started it

barrelshapened word mark that started it

barrelshapened word mark that started it all back in 1969. The statement added,

all back in 1969. The statement added,

all back in 1969. The statement added, "The Hill reported that the public

"The Hill reported that the public

"The Hill reported that the public relations firms Profit, Viral Nation,

relations firms Profit, Viral Nation,

relations firms Profit, Viral Nation, and Blue Engine each contributed to the

and Blue Engine each contributed to the

and Blue Engine each contributed to the launch of the redesigned logo with new

launch of the redesigned logo with new

launch of the redesigned logo with new social platform messaging featuring

social platform messaging featuring

social platform messaging featuring refreshed menus and 20 renovated

refreshed menus and 20 renovated

refreshed menus and 20 renovated restaurants. Blowback from politicians,

restaurants. Blowback from politicians,

restaurants. Blowback from politicians, other restaurants, and fans has been

other restaurants, and fans has been

other restaurants, and fans has been massive, however, with many claiming

massive, however, with many claiming

massive, however, with many claiming Cracker Barrels executives were

Cracker Barrels executives were

Cracker Barrels executives were stripping the iconic brand of its

stripping the iconic brand of its

stripping the iconic brand of its Americana roots. WTF is wrong with a

Americana roots. WTF is wrong with a

Americana roots. WTF is wrong with a Cracker Barrel. Donald Trump Jr. wrote

Cracker Barrel. Donald Trump Jr. wrote

Cracker Barrel. Donald Trump Jr. wrote Wednesday in a post on X. California

Wednesday in a post on X. California

Wednesday in a post on X. California Governor Gavin Nuome's press office,

Governor Gavin Nuome's press office,

Governor Gavin Nuome's press office, which has taken to imitating President

which has taken to imitating President

which has taken to imitating President Donald Trump's social media style, added

Donald Trump's social media style, added

Donald Trump's social media style, added to the chorus of discontent with a post

to the chorus of discontent with a post

to the chorus of discontent with a post on X Thursday.

on X Thursday.

on X Thursday. What is wrong with Cracker Barrel?

What is wrong with Cracker Barrel?

What is wrong with Cracker Barrel? Newsome's office wrote, "Keep your

Newsome's office wrote, "Keep your

Newsome's office wrote, "Keep your beautiful logo. The new one looks like

beautiful logo. The new one looks like

beautiful logo. The new one looks like cheap Velvita cheese from Walmart, the

cheap Velvita cheese from Walmart, the

cheap Velvita cheese from Walmart, the place for groceries.

place for groceries.

place for groceries. Fix it ASAP. Woke is dead. Thank you for

Fix it ASAP. Woke is dead. Thank you for

Fix it ASAP. Woke is dead. Thank you for your attention to this matter. Stake and

your attention to this matter. Stake and

your attention to this matter. Stake and Shake acknowledged that sometimes people

Shake acknowledged that sometimes people

Shake acknowledged that sometimes people want to change things just to put their

want to change things just to put their

want to change things just to put their own personality on things, but said at

own personality on things, but said at

own personality on things, but said at CB their goal is to just delete the

CB their goal is to just delete the

CB their goal is to just delete the personality altogether.

personality altogether.

personality altogether. Hence, the elimination of the oldtimer

Hence, the elimination of the oldtimer

Hence, the elimination of the oldtimer from the signage the burger chain wrote

from the signage the burger chain wrote

from the signage the burger chain wrote on X. Heritage is what got Cracker

on X. Heritage is what got Cracker

on X. Heritage is what got Cracker Barrel this far. And now the CEO wants

Barrel this far. And now the CEO wants

Barrel this far. And now the CEO wants to just scrape it all away. At stake and

to just scrape it all away. At stake and

to just scrape it all away. At stake and shake, we take pride in our history, our

shake, we take pride in our history, our

shake, we take pride in our history, our families, and American values. All are

families, and American values. All are

families, and American values. All are welcome. We will never market ourselves

welcome. We will never market ourselves

welcome. We will never market ourselves away from our past in a cheap effort to

away from our past in a cheap effort to

away from our past in a cheap effort to gain the approval of trend seekers.

gain the approval of trend seekers.

gain the approval of trend seekers. There has been no indication from

There has been no indication from

There has been no indication from Cracker Barrel that it intends to change

Cracker Barrel that it intends to change

Cracker Barrel that it intends to change course despite the plummeting market

course despite the plummeting market

course despite the plummeting market share value and the widespread

share value and the widespread

share value and the widespread criticism. On Friday, the company's

criticism. On Friday, the company's

criticism. On Friday, the company's stock was recovering some of its losses

stock was recovering some of its losses

stock was recovering some of its losses with its stock price up 67 cents or

with its stock price up 67 cents or

with its stock price up 67 cents or 1.22% 22 2% as of 1255