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I failed as an Indie Developer (Now Im starting over again)
Jun 9, 2025
My app business - https://hadlixe.com
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in june of 2024 i quitted my full-time
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job to go all in on indie hacking i'd
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seen a lot of developers on twitter make
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thousands of dollars from their
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applications some of these apps were so
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simple that i thought i would do far
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much better so i gave up everything
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saved a small runway and went all in to
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start this journey i built two
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applications the first one was a goal
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setting and tracking app the second one
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was an app to help english speakers
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learn japanese and i thought i'd make
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thousands of dollars from these
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applications but after 11 months i only
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made $11 so what went wrong here are
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three mistakes that i made that you must
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avoid if you want to build an app
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business number one i didn't do
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marketing so i thought i'll just be
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clever make a good ui and share some
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screenshots on the internet then people
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flock to my app and share it all over
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but it never happened actually the
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people that i admired that were making
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thousands of dollars from their app
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business that built a distribution and
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marketing channel thing that i didn't do
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i learned that even if you have the best
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app out there if you can't do marketing
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if people don't know about it it's
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non-existent number two imposter
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syndrome because i could not make living
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from my applications i began to feel
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like i'm not good enough that my apps
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are not good enough so i could not share
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my insights i started hiding and just
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watching from a distance while others
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are launching and succeeding you see for
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many developers we get excited to build
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something but when it comes to put it
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out there begin to see hoes in what we
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have built like it's not good enough
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like maybe it's going to fail all these
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things number three shine object
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syndrome there are a lot of ways to make
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money online and there are a lot of ways
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to make money from coding and because of
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this i thought like i could do
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everything from ai agents mobile
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applications sas whatever is trending
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out there you think you can do it and on
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top of that i was trying to build an
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audience on twitter facebook youtube tik
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tok and many other platforms and at the
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end of the day i found that after 6 9 12
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months had built nothing because my
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focus was all over i could not just
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settle on one thing which is very bad
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for growing a business so those are the
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three mistakes that wrecked my business
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so i decided to restrategize and start
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from scratch all over again this time
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with a go to make $5,000 a month and
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this time around i want to focus on
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marketing and distribution so if you're
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building an app business you can share
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your experience in the comment section
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below i'll see you in the next one
#Marketing
#Small Business