Up next in 10
I failed as an Indie Developer (Now Im starting over again)
8K views
Jun 9, 2025
My app business - https://hadlixe.com
View Video Transcript
0:00
in june of 2024 i quitted my full-time
0:02
job to go all in on indie hacking i'd
0:05
seen a lot of developers on twitter make
0:07
thousands of dollars from their
0:09
applications some of these apps were so
0:11
simple that i thought i would do far
0:13
much better so i gave up everything
0:15
saved a small runway and went all in to
0:18
start this journey i built two
0:20
applications the first one was a goal
0:22
setting and tracking app the second one
0:23
was an app to help english speakers
0:26
learn japanese and i thought i'd make
0:28
thousands of dollars from these
0:29
applications but after 11 months i only
0:32
made $11 so what went wrong here are
0:35
three mistakes that i made that you must
0:37
avoid if you want to build an app
0:38
business number one i didn't do
0:41
marketing so i thought i'll just be
0:42
clever make a good ui and share some
0:45
screenshots on the internet then people
0:47
flock to my app and share it all over
0:49
but it never happened actually the
0:51
people that i admired that were making
0:53
thousands of dollars from their app
0:54
business that built a distribution and
0:57
marketing channel thing that i didn't do
0:59
i learned that even if you have the best
1:01
app out there if you can't do marketing
1:03
if people don't know about it it's
1:06
non-existent number two imposter
1:08
syndrome because i could not make living
1:10
from my applications i began to feel
1:12
like i'm not good enough that my apps
1:14
are not good enough so i could not share
1:16
my insights i started hiding and just
1:19
watching from a distance while others
1:21
are launching and succeeding you see for
1:23
many developers we get excited to build
1:26
something but when it comes to put it
1:28
out there begin to see hoes in what we
1:30
have built like it's not good enough
1:33
like maybe it's going to fail all these
1:35
things number three shine object
1:37
syndrome there are a lot of ways to make
1:39
money online and there are a lot of ways
1:41
to make money from coding and because of
1:43
this i thought like i could do
1:45
everything from ai agents mobile
1:47
applications sas whatever is trending
1:49
out there you think you can do it and on
1:52
top of that i was trying to build an
1:53
audience on twitter facebook youtube tik
1:56
tok and many other platforms and at the
1:58
end of the day i found that after 6 9 12
2:01
months had built nothing because my
2:04
focus was all over i could not just
2:06
settle on one thing which is very bad
2:08
for growing a business so those are the
2:10
three mistakes that wrecked my business
2:12
so i decided to restrategize and start
2:15
from scratch all over again this time
2:17
with a go to make $5,000 a month and
2:20
this time around i want to focus on
2:21
marketing and distribution so if you're
2:24
building an app business you can share
2:25
your experience in the comment section
2:27
below i'll see you in the next one
#Marketing
#Small Business