How to Break Free of Spotify’s Algorithm
338 views
Jan 9, 2025
Music streaming services, such as Spotify, offer personalized playlists driven by algorithms that limit musical discovery to familiar sounds. This convenience comes at the cost of serendipitous discovery, which was once a more active and social process. Alternatives are emerging, including online communities and independent radio, that prioritize human curation and interaction to foster more diverse and engaging musical experiences. These initiatives emphasize community-based recommendations and the narrative aspects of music, contrasting sharply with the algorithmic optimization of major streaming platforms. Ultimately, a balance between algorithmic assistance and human curation is suggested to enrich the music listening experience.
View Video Transcript
0:00
welcome back everybody for another Deep
0:02
dive uh today we're going to be looking
0:04
at music well not music exactly but how
0:07
we find new music in the age of
0:09
algorithms that's right I feel like this
0:12
is something that affects pretty much
0:14
everyone these days you know absolutely
0:17
like you open up Spotify you see your
0:19
discover weekly playlist and it's
0:22
like is it really discovered weekly or
0:25
is it just the same stuff as last week
0:27
you know what I mean oh yeah yeah yeah
0:28
definitely so are we gonna try to figure
0:31
that out today like how much are these
0:33
algorithms actually shaping our like
0:35
musical taste that's exactly it like are
0:37
we really in control or are we just
0:39
being fed whatever the algorithm thinks
0:41
we want to hear right so we actually
0:43
have a really cool article to help us
0:45
dig into this it's all about um the
0:48
impact of algorithms like how they're
0:50
changing the way we discover music but
0:52
also the way we even experience it it's
0:55
crazy how much things have changed even
0:56
in the last like what 5 10 years yeah me
1:00
think about it like back in the day
1:01
you'd rely on radio DJs yeah you know or
1:05
you would like spend hours making
1:07
mixtapes sharing music with your friends
1:09
it was like social like a social thing
1:11
you had to actually put in the effort
1:13
yeah it was like a treasure hunt you had
1:15
to search for those cool new tunes and
1:16
now it's like you just open an app and
1:18
it's like here's your playlist right
1:20
it's so easy to just passively consume
1:21
whatever's put in front of us yeah and
1:23
this article actually points out that
1:25
like over 600 million people worldwide
1:28
are using these music streaming services
1:31
like Spotify Apple music Amazon music
1:34
Spotify is actually in the lead with
1:35
like 30% of the market share so that's a
1:39
lot of people relying on algorithms to
1:41
tell them what to listen to yeah and
1:43
Spotify was kind of the one that got the
1:44
ball rolling right with that whole
1:47
discover weekly thing yeah that was a
1:48
game changer when it came out in 2015
1:50
like AI making personalized playlists
1:53
that was like revolutionary at the time
1:55
totally and now it's everywhere right
1:57
yeah every platform is all about that
1:59
personalized exper
2:00
yeah but like how personalized is it
2:03
really I mean feel like my Discover
2:05
weekly is getting kind of predictable
2:06
these days it's a lot of the same
2:08
artists same sounds week after week
2:10
that's a really good question and I
2:12
think a lot of people are wondering that
2:13
right is this
2:15
personalization actually limiting Us in
2:17
some ways yeah yeah like are we
2:20
sacrificing the joy of like truly
2:22
discovering Something New by relying so
2:24
heavily on these algorithms right and to
2:27
figure that out I think we need to
2:29
understand how these algorithms actually
2:31
work yeah like what's going on behind
2:33
the scenes yeah like what's the secret
2:35
sauce and this article gives us some
2:37
cool insights it talks about um this guy
2:39
Glenn McDonald he was a Spotify engineer
2:41
okay and he was basically the architect
2:45
of their whole genre system wow yeah he
2:48
even calls himself like a a data
2:50
Alchemist data Alchemist that's awesome
2:53
right so how does this Alchemy actually
2:54
work like how do they create those
2:55
personalized playlists yeah Spill the
2:57
Beans well it's a mix of Technology and
3:00
human expertise they use something
3:02
called signal processing which analyzes
3:05
like the tempo of a song the key
3:07
signature things like that okay but they
3:09
also have actual like musicologists
3:12
listening to the songs you know humans
3:14
oh interesting yeah like identifying
3:16
different musical attributes and they
3:18
have about 10 key attributes that they
3:20
use to categorize songs into these
3:23
massive libraries wow so then like the
3:26
AI takes over it goes through these
3:28
libraries and it's like okay based on
3:30
what this person has listened to in the
3:32
past this is what we think they'll like
3:34
yeah that's the general idea MH but it
3:36
might not be as individual as we think
3:39
oh yeah this guy McDonald the data
3:41
Alchemist he has this theory he says
3:44
that even when users say they want to
3:46
hear new music they tend to gravitate
3:48
towards what's familiar H that makes
3:50
sense actually like we might think we're
3:52
adventurous but deep down we like what
3:54
we like exactly and it seems like
3:56
Spotify might be playing into that so
3:58
maybe that's why I might discover we
4:00
feel so safe like it's not really
4:01
pushing me outside of my comfort zone
4:03
yeah it's possible they might be
4:05
intentionally keeping us in this kind of
4:07
musical comfort zone even if it means
4:09
we're not really discovering anything
4:10
truly new right it's almost like they're
4:13
prioritizing keeping us engaged with the
4:16
platform over like genuine musical
4:19
exploration yeah H it's making me think
4:22
of those online shopping algorithms you
4:25
know like they keep recommending the
4:26
same kinds of things You' bought before
4:28
it's convenient but it also kind of
4:30
keeps you in a bubble exactly and in the
4:32
case of music it's like we're stuck in
4:33
this musical Echo chamber so it's not
4:36
really about having more choices is it
4:38
it's more like the illusion of choice
4:41
that's a good way to put it yeah the
4:42
article actually uses this really cool
4:44
analogy it says imagine you're being
4:46
teleported to random places around the
4:48
world okay but you're only there for
4:50
like 3 minutes at a time right it
4:52
wouldn't be a very satisfying travel
4:54
experience would it no not really you
4:57
wouldn't get to experience anything
4:58
fully exactly and they say it's kind of
5:01
the same with music like being abruptly
5:03
introduced to all these drastically
5:05
different genres within your like
5:07
familiar playlist it could be jarring
5:10
yeah it can feel out of place like it
5:12
disrupts the flow so we're kind of stuck
5:14
in this algorithmic bubble where we're
5:16
just constantly being fed stuff that's
5:19
similar to what we've already heard
5:20
sounds like it but is there any way to
5:23
like break free well there's a growing
5:25
movement pushing back against all of
5:27
this and that's what we're going to
5:28
explore next okay I'm ready to break out
5:30
of this bubble okay so Breaking Free how
5:33
do we actually do that well it seems
5:35
like people are kind of rediscovering
5:36
the joy
5:38
of like human Connection in music
5:41
Discovery human connection yeah they're
5:43
recognizing that like a purely data
5:44
driven approach it can only take us so
5:47
far you know there's that yearning for
5:49
that shared experience that sense of
5:51
community that kind of gets lost in a
5:53
sea of personalized playlists it's like
5:56
we're finally realizing that algorithms
5:58
can't fully replace that m magic of
6:00
connecting with another human over music
6:03
right I mean think about it like back in
6:05
the day you'd go to a record store with
6:06
your friends oh yeah spent hours
6:09
browsing swapping
6:11
recommendations discovering hidden gems
6:13
it felt like a real Adventure it was it
6:15
was like you had to put in the work you
6:18
know you had to actually go out and dig
6:19
for it yeah it wasn't just like boom
6:21
here's your playlist you had to earn it
6:24
exactly and the cool thing is there are
6:27
people out there who are like creating
6:30
platforms and communities that are
6:32
trying to bring back that sense of
6:34
adventure that shared Discovery okay so
6:37
what are some examples like what are
6:38
people actually doing well one that I
6:40
think is really interesting is called
6:42
music League it's a platform where
6:45
basically users
6:46
compete by submitting songs to these
6:49
themed playlists oh that's cool yeah so
6:51
instead of like passively listening
6:53
you're actually engaged just curating
6:55
yeah you're searching for the perfect
6:57
song to fit a specific theme M and then
7:00
you're like debating with other users
7:02
about the merits of each submission it's
7:04
like a game exactly it's like a musical
7:06
game it brings back that like element of
7:09
surprise that friendly
7:10
competition I miss that it reminds me of
7:14
like making mixtapes for friends totally
7:16
like every song had a meaning you know a
7:19
story behind it yeah and speaking of
7:21
mixtapes there's this Facebook group I
7:22
saw it's called like oddly specific
7:26
playlists okay that sounds interesting
7:28
what's that all about so they they
7:30
basically connect people through these
7:33
playlists but they're based on these
7:35
really specific like hyper specific
7:38
themes oh wow okay give me an example
7:40
like what kind of themes like okay songs
7:42
that make you feel like you're walking
7:43
through a foggy Forest wow or music for
7:47
when you're feeling nostalgic about a
7:49
time you never live through okay that's
7:51
awesome I love that right it takes the
7:52
idea of a mix tape to like a whole new
7:55
level so it's not just about the music
7:57
itself it's about those personal
7:58
connections right exactly people are
7:59
sharing songs but they're also sharing
8:02
like stories memories emotions tied to
8:06
those songs like a window into someone
8:08
else's world hm I can see how that would
8:10
lead to like discovering music you might
8:12
never have found otherwise totally the
8:14
article even mentioned this one playlist
8:16
request someone Wanted songs that had
8:19
like a prominent o sound an o sound yeah
8:23
it was inspired by like this members
8:26
toddler who was obsessed with the letter
8:28
o That's Ador
8:30
right and it led to all these people
8:31
ReDiscover like the Beatles classic oh
8:35
darling it's like a whole new
8:36
appreciation for the song I love that
8:38
it's like these quirky themes can
8:40
actually spark these like unexpected
8:42
musical discoveries and meaningful
8:44
connections it's so refreshing to see
8:46
people moving away from those like you
8:47
know broad generic genre labels totally
8:51
and I think it's a reaction to the
8:52
homogenizing effects of algorithms right
8:54
yeah like we talked about before it's
8:56
that Echo chamber effect right this guy
8:58
Kyle Jacka he wrote a book book called
8:59
filter world how algorithms flatten
9:01
culture and he argues that like
9:04
intentional curation is crucial in this
9:06
world that's like dominated by
9:08
algorithms so it's about taking a more
9:10
active role in shaping our own musical
9:12
experiences rather than just passively
9:15
consuming whatever the algorithm throws
9:17
at us yeah exactly Jack it says that
9:19
like real curation it's an act it
9:22
requires thought effort and a deep
9:26
understanding of the subject matter so
9:28
he's saying it's not something in an
9:29
algorithm can truly replicate I think
9:31
that's his argument he actually
9:33
highlights independent radio DJs as a
9:35
great example of curators okay yeah like
9:38
they use their knowledge and expertise
9:39
to really guide listeners on this
9:42
musical Journey they're not just playing
9:44
what's popular or what some algorithm
9:47
tells them to play right they're
9:49
crafting an experience they're telling a
9:51
story through music exactly and I think
9:53
there's a growing appreciation for that
9:54
kind of like human touch in this
9:57
increasingly digital world yeah but what
9:59
about the artists themselves how are
10:01
they navigating this world of algorithms
10:03
and personalized playlists yeah that's a
10:06
good point it seems like it could be
10:08
like a double-edged sword for them it
10:09
definitely is I mean on one hand these
10:12
streaming services have totally
10:14
democratized music distribution right
10:15
they've given artists a global platform
10:17
exactly but on the other hand there's
10:20
this pressure to create music that
10:23
appeals to
10:24
algorithms which can be you know pretty
10:26
limiting creatively so they're almost
10:28
forced to play the algorithms game if
10:31
they want to get heard it can feel that
10:33
way the article talks about this thing
10:35
called algorithmic anxiety algorithmic
10:37
anxiety yeah it's like this pressure
10:39
that a lot of musicians are feeling
10:40
these days success in the age of
10:42
streaming it's often measured by like
10:45
playlist placements the number of
10:46
streams you get and that puts pressure
10:48
on artists to create music that like
10:51
fits neatly into these algorithmic
10:52
categories even if it means sacrificing
10:55
their artistic Vision it's a tough spot
10:57
to be in definitely and then you have
10:59
things like Tik Tok oh yeah which is all
11:02
about like short catchy Snippets of
11:04
songs bston gratification exactly so
11:07
that just adds to the pressure to create
11:08
music that grabs attention instantly
11:11
yeah but thankfully there are some
11:13
people out there trying to change the
11:14
game the article mentions this guy Alex
11:16
antenna he created this webo called
11:19
Uncharted okay what's Uncharted all
11:22
about it's basically a more nuanced and
11:25
manual way to explore spotify's database
11:28
so it's like a different way of using
11:30
spotify yeah it goes deeper than
11:32
spotify's like simplified interface okay
11:35
it exposes all these micro genres that
11:37
are often hidden from view oh
11:38
interesting like remember how we talked
11:40
about spotify's algorithm and how it
11:42
tends to focus on those broad categories
11:44
yeah well Uncharted lets you explore all
11:47
those Sonic nuances like you can
11:49
discover music based on very specific
11:52
Sonic qualities that go beyond those
11:54
like generic labels oh I see so it's
11:56
like those times when you hear a song
11:57
you're like what genre is this I can't
11:59
even put my finger on it but I love it
12:00
exactly it's about appreciating the
12:03
depth and complexity of Music rather
12:06
than trying to fit everything into these
12:08
like neat little boxes yeah yeah I like
12:11
that and then there's this other
12:12
platform mentioned in the article called
12:14
radio radio yeah it's like a musical
12:16
time machine okay tell me more so it
12:18
lets you discover music by Era and
12:21
geographic location oh wow so like if I
12:24
wanted to hear what people were
12:25
listening to in like 1960s Brazil I
12:29
could do that exactly or like 1980s
12:31
Japan whatever you're curious about
12:34
radio can take you there that's so cool
12:36
it's like instead of being limited by
12:37
genre you're exploring music through
12:39
time and space exactly and I think
12:41
that's a really fun way to break free
12:43
from those limitations and really
12:45
discover something new it's like
12:46
stumbling upon those hidden gems in a
12:49
Dusty old record store except it's all
12:51
at our fingertip exactly and that's the
12:53
beauty of it we have all these amazing
12:55
tools and platforms now but it's up to
12:57
us to use them in a way that like
12:59
expands our musical Horizons brings us
13:02
closer to the music that truly resonates
13:05
with us so it's not about technology
13:06
versus human connection right it's about
13:09
finding the right balance yeah it's
13:11
about using these tools to enhance our
13:14
Discovery Journey not to Define it so
13:17
we've talked about you know how these
13:19
algorithms are shaping our music
13:21
Discovery but then we also looked at
13:23
this kind of like Resurgence of these
13:25
more community-driven approaches it's
13:27
kind of like where do we go from from
13:29
here like is it a battle between like
13:32
you know technology and human connection
13:35
H I don't know if I see it as a battle I
13:37
think it's more like a dance a dance
13:39
yeah like you know recognizing the
13:41
strengths and limitations of both like
13:44
algorithms they can be really powerful
13:46
tools for like introducing us to music
13:49
that we might enjoy but as we saw they
13:52
can also lead to those Echo Chambers you
13:54
know where you're just stuck in your
13:55
comfort zone right right whereas human
13:56
curation it brings back that element of
13:58
surprise
13:59
that Personal Touch that the algorithms
14:02
just kind of Miss it's like yeah maybe
14:04
it's not about choosing one over the
14:06
other it's more about finding a way to
14:08
make them work together exactly like we
14:10
can leverage the convenience and the
14:12
power of these streaming services but
14:14
also you know actively engage with
14:16
platforms communities that Foster that
14:19
like genuine Discovery the human element
14:22
yeah absolutely it's about being like
14:25
mindful proactive you know this article
14:28
actually makes us really interesting
14:29
point it says that like maybe the only
14:31
way to truly Escape our algorithmic
14:34
bubbles is by actually building
14:37
Community okay so like how do we
14:39
actually do that well I mean it could be
14:41
as simple as just like talking to your
14:43
friends about music yeah sharing your
14:45
discoveries exposing yourself to like
14:48
different perspectives when we do that
14:51
we kind of break free from those
14:52
limitations yeah and we open ourselves
14:54
up to a whole world of you know musical
14:57
possibilities that makes me think about
14:59
all the times like my own musical
15:00
Journey has been enriched by like
15:03
recommendations from friends family even
15:06
you know strangers I've met at concerts
15:07
or record stores yeah there's just
15:09
something special about that human
15:11
element that spark of connection when
15:12
someone shares a song that like really
15:14
moves them totally and that's what makes
15:16
those platforms that we talked about you
15:17
like radio music League oddly specific
15:20
playlists so exciting they're not just
15:23
about discovering new music it's about
15:25
like reigniting that sense of curiosity
15:28
that shared joy that makes music such a
15:30
big part of our lives so for you the
15:32
listener what does this all mean what
15:35
steps can you take to break out of your
15:38
algorithmic bubble and really like
15:40
ReDiscover the joy of hum driven music
15:43
Discovery it really could be as simple
15:45
as like striking up a conversation with
15:47
a friend about their latest musical
15:50
Obsession or joining a music themed
15:53
Facebook group exploring one of the
15:55
platforms we talked about or you know
15:57
even just dusting off that old record
15:59
player yeah heading to your local record
16:01
store having that treasure hunt
16:03
experience it's about being open to new
16:05
experiences challenging your assumptions
16:07
the world of music is vast it's
16:09
constantly evolving and there's always
16:12
something new waiting to be discovered
16:14
yeah just don't be afraid to step
16:15
outside of that comfort zone as we've
16:17
learned today the most rewarding
16:19
Journeys are often those that lead us
16:21
off the beaten path and sometimes you
16:23
know the best discoveries happen when we
16:24
just let go of the algorithm and let our
16:26
curiosity be our guide well on on that
16:29
note thanks for joining us for this deep
16:30
dive into the world of Music Discovery
16:33
in the age of algorithms we hope you've
16:35
gained some fresh perspectives and are
16:37
feeling inspired to go out and explore
16:39
until next time happy listening
#Music & Audio
#Music Reference
#Music Streams & Downloads
#Online Media
#Podcasts
#Radio
#Vocals & Show Tunes