Up next in 10
Nike Vision Sports Sunglasses. Now Trail too!
Aug 30, 2025
Nike Vision Sports Sunglasses. Now Trail too!
View Video Transcript
0:00
Okay, we're with Zach from Nike Vision.
0:02
He does sports marketing globally for
0:06
Nike Vision. Nike Vision. Tell us, Zach,
0:09
what's going on?
0:10
Uh, we are a lency of Nike. We call
0:13
ourselves Nike Vision. Uh, we are
0:15
Marshon that's been doing the
0:16
manufacturing for Nike with a great
0:19
partnership for 20 plus years.
0:21
Um, we're really deep into the brand and
0:23
we make sure we're aligning with uh Nike
0:26
aesthetic, brand trends. Right here,
0:29
what you're looking at is some uh
0:30
performance eyewear that's relevant in
0:32
the trail space. It's a cross
0:34
performance product. We have our Fly
0:36
Free franchise. This being our original
0:39
Fly Free and this being the Fly Free
0:40
Shield. Very obvious. You see that this
0:42
is one lens all the way across. And as
0:45
you notice with all of these, you get
0:46
two sets of lenses.
0:48
Good for different light conditions. We
0:49
have category ones for low light,
0:52
evening rides, or even nighttime all the
0:54
way up to category 3es. um everywhere in
0:57
between as well. Great for varying light
0:59
conditions. You can take control. They
1:01
come with pouches that uh cover the
1:03
lenses. These original fly freeze.
1:06
What's lovely about these for people who
1:08
have correction and want performance,
1:09
these are highly RXable.
1:11
So you still get
1:12
that would be me.
1:13
Yeah, this would be great for you.
1:15
So this gives you a really good It's all
1:17
good. This gives you really good
1:18
coverage
1:20
uh by the frame. We call this like a
1:22
chassis
1:23
giving that wrap. But the lens itself
1:26
is actually fairly flat. So this lens
1:29
when you get your prescription is about
1:31
a four base.
1:33
For anyone that knows optical terms that
1:35
means it can take a very high
1:36
prescription without distortion of
1:38
something like this which would be not
1:40
as prescriptionable. This is more like a
1:42
6 to 8 base.
1:43
Show us how the lens snaps in and out
1:45
cuz that that's really cool.
1:46
I'll show you on this guy. Um,
1:49
one of the briefs behind this is like
1:51
the most customizable pair of glasses.
1:53
So, prescriptionable bingo.
1:55
Uh, you want to swap out the lenses,
1:57
this switch here, you open it up
1:59
and you can just swap these out. Super
2:01
sturdy. You can put in your
2:03
That's a prescription.
2:04
These ones are not prescriptionable.
2:07
These are not prescription in here right
2:08
now, but really easy to make with your
2:11
prescription. The arms mega adjustable.
2:14
Wa, that's good for me.
2:15
You do what you want. Yeah. And so we
2:17
have a lot of athletes that they want to
2:19
tighten their glasses down for the
2:20
downhills because the downhills you get
2:22
a lot of bouncing around. So we'll have
2:24
some athletes take them off real quick,
2:26
kind of crank them down to make sure
2:27
they're extra secure for those
2:29
show us that bend again.
2:30
Yeah. Yeah. I mean, you can do whatever
2:32
you need with them. And it really gives
2:34
agency to the consumer to adjust the
2:36
glasses the way they need. Those pads
2:39
excellently adjustable as well. Super
2:41
easy. You can twist them, you can bend
2:43
them. And uh it really, you know,
2:46
faces are so varying, people are so
2:48
varying to have a pair of glasses not
2:51
adjustable as many we feel are not in
2:53
this case feels almost irresponsible.
2:56
And so going forward with all of our
2:58
performance stuff, we make sure we keep
3:00
adjustability at the forefront. Um, so
3:04
always, you know, sweat resistant nose
3:06
pads, sweat resistant ear sleeves, but
3:08
this metal core wire, lightweight, often
3:11
lightweight metal that uh makes them
3:13
super adjustable.
3:14
Excellent. And they're available
3:15
worldwide.
3:17
Available worldwide. I think we're
3:18
dispensing them in AP pack. Don't quote
3:20
me on the worldwide. Europe and uh North
3:23
America APLA uh I believe as well, but
3:27
actually the prescription part in the
3:29
US, how would that work? So these would
3:30
be something that a lot of our we
3:32
dispense these glasses are carried by uh
3:36
either independent um optometrist
3:39
offices. They buy them in or we have uh
3:41
vision works and a few other companies
3:43
that carry Marshon Eyewear as well uh
3:46
and they can just be made by your local
3:48
optometrist. They're they take a
3:50
prescription quite nicely. I just made
3:52
some for a parolympian who's on the
3:54
blind spectrum. Um his name's Jared. He
3:57
runs Shout out Jared if you end up
3:59
watching it. in Australia. Uh I made him
4:01
a prescription pair for his running. He
4:04
has obviously very high power. He's
4:06
vision impaired.
4:06
And over here we got something new
4:08
coming.
4:09
Just real quick.
4:10
Oh, we're so excited about it. So I
4:11
actually have one on my head here.
4:13
So one thing and being honest in the
4:16
trail space we hear a lot of do you have
4:17
photochromic and we're
4:19
I'm going to ask you that. Okay.
4:21
And we we do I should say we will. Okay.
4:24
So what we have in our collection we do
4:25
not have them photochromic. We showed up
4:27
here at UTMB 2 years ago for the first
4:29
time at Nike Vision.
4:31
Uh, and we just heard we need
4:33
photochromic. We need photo. It's like
4:35
you have to if you want to play in this
4:36
space, it's what you have to do.
4:38
And so I brought that back to my team
4:40
and we've been working on it.
4:42
This is the first photochromic, a
4:44
category 1 to three.
4:46
We're going to be expanding to different
4:48
colors, but this is a near clear to
4:50
neutral gray tint. Yeah,
4:52
we have backside anti-reflective coating
4:53
on these so you won't be seeing your
4:55
cheek reflecting. And then as always, we
4:57
make sure they're nice and adjustable.
4:59
Very good. So you'll have some different
5:00
tints.
5:01
Yes.
5:02
Yeah.
5:02
Cuz I'm myopic so I need a The gray
5:05
doesn't work for me, but yeah.
5:07
So you're uh you're nearsighted.
5:09
Nearighted. What tint works well for you
5:11
out of curios?
5:12
Uh well the um
5:14
the uh yellowish
5:16
and the one on the other side. Anyway,
5:19
sort of the the yellowish
5:21
brown, light brown. Yeah.
5:22
Yeah. Amber.
5:23
Amber. Amber. Amber. Yeah.
5:24
Before this, fun fact, uh I'm still an
5:26
certified optition. So, I I used to
5:28
be in the clinic.
5:29
So, I used to talk prescription all the
5:31
time.
5:31
So, uh we have two styles in our
5:34
upcoming ACG product. We have the Vista
5:36
Peak. This is going to be a semi-
5:38
rimless.
5:39
Um we did it in a cylindrical lens,
5:41
which means it doesn't curve this way.
5:44
So, this is straight down.
5:45
What this does is it adds breathability
5:48
and then it creates for really nice
5:50
optics up and down especially.
5:52
Um and then we have the Vista Vert. So
5:55
this will be a little bit of a deeper
5:56
lens.
5:59
Um great for all sport but also
6:01
fantastic for cycling. Deeper, uh it has
6:04
this little bump up here. Fits well
6:06
under a curved bill of hat which we hear
6:08
a lot because these flat top ones end up
6:10
crashing into hats. And then this rim on
6:12
the bottom creates a nice seal for wind.
6:14
So, for a higher speed sport like
6:16
cycling, they'd work really well.
6:18
We have four lanyard point attachments
6:21
for those who like to use lanyards or
6:23
croakies.
6:24
And then again, backside anti-reflective
6:26
coating and adjustable nose pads.
6:28
A lanyard attach. That's really good.
6:30
Will it come with a lanyard?
6:31
You know what? It doesn't, but we It's
6:33
not a bad idea. Maybe
6:34
you throw one in.
6:35
We'll tell the team
6:37
branded one or a fun color. That's a
6:39
good idea.
6:40
Yeah. No, why not? because of the the
6:43
you know you got the little slots you
6:44
know
6:45
and it will also show the consumer
6:47
that the lanyard like how to use it. So
6:50
okay.
6:51
Hey Zach, thank you very much. Nike
6:53
Vision.
#Sporting Goods
#Sports