https://open.video/@mediapost/v/clip05-kirby-kennedy CLIP05 Kirby Kennedy CLIP05 Kirby Kennedy https://video-meta.open.video/poster/NlckUtCYdtLP/ZeWxVjgjBt2_FGDhqf.jpg https://streaming.open.video/contents/NlckUtCYdtLP/1779471157/index.m3u8 https://open.video/embed?contentId=ZeWxVjgjBt2 30 https://open.video/@mediapost/v/clip04-dan-chodrow CLIP04 Dan Chodrow CLIP04 Dan Chodrow https://video-meta.open.video/poster/LCh-2rO7cdMJ/t0XwoyhzAd2_SlGumR.jpg https://streaming.open.video/contents/LCh-2rO7cdMJ/1779471163/index.m3u8 https://open.video/embed?contentId=t0XwoyhzAd2 95 https://open.video/@mediapost/v/clip03-shermika-dunner CLIP03 Shermika Dunner CLIP03 Shermika Dunner https://video-meta.open.video/poster/HyFsIrSYcxgl/tKrgUPNjBd2_aiZACc.jpg https://streaming.open.video/contents/HyFsIrSYcxgl/1779471160/index.m3u8 https://open.video/embed?contentId=tKrgUPNjBd2 60 https://open.video/@mediapost/v/clip02-lynn-franz CLIP02 Lynn Franz CLIP02 Lynn Franz https://video-meta.open.video/poster/MFEIIb5ZcFml/ter3VyMiBs2_PkGPKo.jpg https://streaming.open.video/contents/MFEIIb5ZcFml/1779471160/index.m3u8 https://open.video/embed?contentId=ter3VyMiBs2 69 https://open.video/@mediapost/v/clip01-jordan-lalor CLIP01 Jordan Lalor CLIP01 Jordan Lalor https://video-meta.open.video/poster/hpgIRfOJhxNb/ZeWgU4MPBs2_tBVkop.jpg https://streaming.open.video/contents/hpgIRfOJhxNb/1779471164/index.m3u8 https://open.video/embed?contentId=ZeWgU4MPBs2 134 https://open.video/@mediapost/v/sponsor-presentation-atmosphere-tv Sponsor Presentation Atmosphere TV Television Beyond the Living Room: Context & Proximity to Purchase Atmosphere TV was built on a simple insight: The TV viewing experience outside the living room in restaurants, bars, gyms, airports, and other high-traffic locations is not very entertaining. Other than live sports, typical programming in these spaces was never designed for audio-optional, public environments. Atmosphere fixed this experience by streaming visually-arresting, brand-safe content programmed specifically for these Third Spaces. In the process, we opened an innovative advertising lane for CPG advertisers to reach 150 million monthly viewers while they are active and engaged and physically closer to the point of purchase than when theyre on the couch delivering a level of intentionality that leaves traditional TV behind. Tammy Evrard VP, Brand Partnerships Atmosphere TV https://video-meta.open.video/poster/3UoYMbachFfl/7uzhojMy6Y2_wJMhKY.jpg https://streaming.open.video/contents/3UoYMbachFfl/1779476795/index.m3u8 https://open.video/embed?contentId=7uzhojMy6Y2 551 https://open.video/@mediapost/v/presentation-how-land-olakes-is-rewriting-rural-americas-story Presentation How Land OLakes Is Rewriting Rural Americas Story Rural America powers some of the countrys most iconic brands, yet it remains one of the most stereotyped and underrepresented communities in media and advertising. Land OLakes saw that gap as an opportunity. Through the Modern Rural Collective, the brand evolved from agricultural cooperative to cultural convener, partnering with Getty Images to change how rural life is visualized in creative work and teaming with Imagine Entertainment to influence how its portrayed on screen. Lynn Franz shares the playbook for how purpose-driven brands can shape culture, challenge misconceptions and unlock new audiences. Lynn Franz Senior Director of Marketing Excellence Land OLakes, Inc https://video-meta.open.video/poster/3mEwYvesohSb/Bu4wp4h56Z2_JbQnLi.jpg https://streaming.open.video/contents/3mEwYvesohSb/1779476991/index.m3u8 https://open.video/embed?contentId=Bu4wp4h56Z2 1356 https://open.video/@mediapost/v/panel-turning-customer-insights-into-business-outcomes Panel Turning Customer Insights into Business Outcomes Data, once the Achilles heel of CPG marketers everywhere, is increasingly accessible, surfacing across CRM, DTC, retail partners, and media platforms. Access alone isnt the advantage the real opportunity is in what you do with it: connecting signals across touchpoints, developing deep customer insights, and carrying those insights through every stage of innovation and go-to-market strategy. How do you build a shared understanding of your customer that lives beyond the marketing team and drives meaningful decisions across the organization? Lets explore how to close the gap between data, insight and impact to fuel long-term growth. Patricia Alon Senior Marketing Manager Heineken Shermika Dunner Innovation Leader, Brand and Insights Kimberly-Clark Zach Lain Director, Global Data Partnerships PepsiCo MODERATED BY Erin Everhart VP, Content - Events MediaPost https://video-meta.open.video/poster/x7hU_bacgxDG/Bf5hojgPAY2_mhJmCR.jpg https://streaming.open.video/contents/x7hU_bacgxDG/1779477022/index.m3u8 https://open.video/embed?contentId=Bf5hojgPAY2 1771 https://open.video/@mediapost/v/new-outfit-1080p New Outfit 1080p New Outfit 1080p https://video-meta.open.video/poster/x7Bg_vaBcd0J/B15NoyN5AJ2_BSVIeo.jpg https://streaming.open.video/contents/x7Bg_vaBcd0J/1779476896/index.m3u8 https://open.video/embed?contentId=B15NoyN5AJ2 30 https://open.video/@mediapost/v/presentation-does-video-still-build-your-funnel Presentation Does Video Still Build Your Funnel? When CMO Ivonne Kinser made the leap from heading marketing at consumer brands like Avocados From Mexico over to McCraw Law Group, she brought her CPG playbook with her. But as she rapidly pivoted out of linear into heavy performance channels, funnel health suddenly changed. As brands increasingly shift into digital and conversion-focused tactics, what is the role of TV in the modern marketing mix? Ivonne Kinser CMO McCraw Law Group https://video-meta.open.video/poster/vkdkRrvlVx0O/YSzMpzN4As2_qwGbon.jpg https://streaming.open.video/contents/vkdkRrvlVx0O/1779477065/index.m3u8 https://open.video/embed?contentId=YSzMpzN4As2 1078 https://open.video/@mediapost/v/panel-winning-the-moment-tentpoles-activations-and-the-art-of-showing-up Panel Winning the Moment: Tentpoles, Activations, and the Art of Showing Up From global tentpole events to brand-owned IRL experiences, 2026 is packed with opportunities to capture consumers attention when theyre face to face with your product. But with everyone chasing the same moments, standing out requires more than just showing up. How do we decide which moments are worth the investment? How do we build a media mix, creative strategy, and activation plan that drives real impact? And how do we turn short-lived attention wherever it happens into lasting momentum? Alexis Gossard Senior Manager, Media Strategy Bayer Consumer Health Rocio Leon Co-Founder and CEO Tozi Chips MODERATED BY Ly Tran President & CEO Stiletto Collective https://video-meta.open.video/poster/X_oQ_hrtlt2l/Y8ygUzhz6d2_TeJuoK.jpg https://streaming.open.video/contents/X_oQ_hrtlt2l/1779477322/index.m3u8 https://open.video/embed?contentId=Y8ygUzhz6d2 1991 https://open.video/@mediapost/v/sponsor-presentation-data-poem Sponsor Presentation DATA POEM One Demand Plan. Total Optimization. How CPG Leaders Are Connecting PESO, Retail Media, Shopper Marketing and Promotions Into a Single Growth Engine CPG marketing has a fragmentation problem. PESO, shopper marketing, retail media, coupons, and events are planned, executed, and measured in silos producing conflicting ROI stories and leaving real growth on the table. Bharath Gaddam, CEO of DATA POEM, shows how leading Fortune 500 CPG brands are replacing fragmented analytics with one demand growth model where every touchpoint is planned and optimized against a single revenue signal, across short-term lift and long-term brand equity. The outcome isnt just better alignment. Its measurably better growth. Bharath Gaddam CEO and Co-Founder DATA POEM https://video-meta.open.video/poster/q8dk_bHsUB8c/YSyhojgj7d2_USRkts.jpg https://streaming.open.video/contents/q8dk_bHsUB8c/1779477293/index.m3u8 https://open.video/embed?contentId=YSyhojgj7d2 957 https://open.video/@mediapost/v/fireside-chat-how-coca-cola-scales-creative-without-losing-cohesion Fireside Chat How Coca-Cola Scales Creative Without Losing Cohesion Managing creative across a global portfolio of billion-dollar brands means navigating a fundamental tension: show up the same everywhere and you risk irrelevance, show up differently in every market and you risk losing the brand entirely. Were sitting down with Coca-Colas Jordan Lalor to hear how Minute Maid and smartwater flex across markets, occasions and funnels without losing the brand truth underneath. Jordan Lalor Director, Creative Strategy and Content Coca-Cola INTERVIEWED BY Erin Everhart VP, Content - Events MediaPost https://video-meta.open.video/poster/2Oh2VfucplDk/YCyNpyNj6c2_ROpRIy.jpg https://streaming.open.video/contents/2Oh2VfucplDk/1779477333/index.m3u8 https://open.video/embed?contentId=YCyNpyNj6c2 1421 https://open.video/@mediapost/v/presentation-reduce-corporate-natalie-from-cabinet-staple-to-cultural-moment Presentation Reduce & Corporate Natalie: From Cabinet Staple to Cultural Moment Many CPG brands face the same challenge: Consumers use the product, but they dont know the brand behind it. Thats where Reduce partnered with creators like Corporate Natalie to change that. VP of Marketing Tom Spaven shares how they tapped into creator storytelling and workplace humor to bring a familiar product into culture and make the brand part of the conversation. Hell walk through how they approached creator partnerships, what makes them feel authentic, and how influencer-driven content can turn everyday household items into brands people actually recognize and remember. Tom Spaven VP, Marketing Reduce https://video-meta.open.video/poster/0OdQ-fukkF1G/sCzwVigy7s2_pHswcC.jpg https://streaming.open.video/contents/0OdQ-fukkF1G/1779477263/index.m3u8 https://open.video/embed?contentId=sCzwVigy7s2 1343 https://open.video/@mediapost/v/sponsor-spotlight-winnin Sponsor Spotlight Winnin Cultural Intelligence for the Attention Economy Winnin is a cultural intelligence platform that helps brands stay relevant in the attention economy. It aggregates cross-platform social video behavior data, analyzed by its proprietary AI (ZAI), to deliver actionable brand and creative strategy at scale. Operating across Brazil, the US, Mexico, Singapore, and soon London, Winnin serves global brands by bridging the gap between strategy and execution. Its always-on intelligence system maps cultural movements, category dynamics, brand insights, and cultural territories turning social video signals into competitive advantages. Through real case studies, the platform demonstrates how these insights translate into concrete, actionable brand decisions. Katie Corbett Strategic Partnerships & Growth Lead - North America Winnin https://video-meta.open.video/poster/WOBcVtqdVt1Q/s9zgoPhjBt2_ZUNzrz.jpg https://streaming.open.video/contents/WOBcVtqdVt1Q/1779477189/index.m3u8 https://open.video/embed?contentId=s9zgoPhjBt2 489 https://open.video/@mediapost/v/fireside-chat-how-rukstr-built-a-category-and-a-brand-around-it Fireside Chat How RUKSTR Built a Category and a Brand Around It Teri Levy spotted the rucking trend before most people could spell it. She tracked the keyword spike, built a content strategy, and landed on Googles first page in under three months. Thats before she even launched a product. What followed was a blowout first year and a trademark battle that forced her to rebuild from the ground up. Were sitting down with Teri to talk about what it takes to identify a trend early, survive the setbacks that come with disrupting a category, and build a loyal brand when word of mouth is your best marketing tactic. Teri Levy Founder RUKSTR INTERVIEWED BY Erin Everhart VP, Content - Events MediaPost https://video-meta.open.video/poster/2UdoIdGlpduJ/Ynzwp4MiAs2_csVEtK.jpg https://streaming.open.video/contents/2UdoIdGlpduJ/1779477376/index.m3u8 https://open.video/embed?contentId=Ynzwp4MiAs2 1294 https://open.video/@mediapost/v/keynote-rewriting-the-global-playbook Keynote Rewriting the Global Playbook In the ultra-competitive CPG space, growth is a constant balance between innovation and rock-solid execution. But even the most seasoned global marketer will be challenged by the nuances of regional executions, inventory sell-through pressures, and a brand identity evolving to attract new customers and occasions. As Dunlop Boots builds on its iconic PPE footwear business with a push into leisure, CMO Colin Clark shares a disciplined framework for successfully scaling global campaigns. Colin Clark CMO Dunlop Boots https://video-meta.open.video/poster/Y8F2VtvkoxvO/sTzNpOgjBc2_BaAmxO.jpg https://streaming.open.video/contents/Y8F2VtvkoxvO/1779477379/index.m3u8 https://open.video/embed?contentId=sTzNpOgjBc2 1620 https://open.video/@mediapost/v/sponsor-spotlight-the-harris-poll Sponsor Spotlight The Harris Poll Consumer Trends are moving faster than your tracker - heres what weve been seeing. Monica Beery Manager, Growth & Go-to-market Harris Quest Sam Kraus Principal Research Strategist Harris Quest https://video-meta.open.video/poster/rboANrjcIt9R/785hUjhi6d2_fzUhbb.jpg https://streaming.open.video/contents/rboANrjcIt9R/1779478412/index.m3u8 https://open.video/embed?contentId=785hUjhi6d2 635 https://open.video/@mediapost/v/sponsor-presentation-the-krazy-coupon-lady Sponsor Presentation The Krazy Coupon Lady Inside the New Playbook for Reaching Todays Value-Driven Shopper The way consumers discover and choose products has fundamentally shiftedwhile many brands are still navigating how to adapt. Todays shopper is more intentional, more informed, and more value-driven than ever before. This session will break down whats really happening across the modern purchase journey, where traditional strategies fall short, and how small shifts in approach can unlock meaningful impact. Expect interactive questions, surprising insights, and a fresh perspective on how to connect with todays evolving shopper. Kelly McKay SVP of Sales The Krazy Coupon Lady https://video-meta.open.video/poster/WvkQIhPsghEd/7C53UPMy6c2_TDbZzw.jpg https://streaming.open.video/contents/WvkQIhPsghEd/1779478416/index.m3u8 https://open.video/embed?contentId=7C53UPMy6c2 792 https://open.video/@mediapost/v/sponsor-presentation-zeta Sponsor Presentation Zeta Reaching Consumers as They Shift from Search to AI Chatbots AI chatbots and large language models (LLMs) are changing how consumers discover informationpulling attention away from traditional search and reducing marketer visibility. Zeta helps brands stay ahead of this shift. Its persistent ID graph and real-time data capabilities reveal how consumers move across channels, enabling smarter targeting, personalized messaging at scale, and deterministic measurement that drives real ROI. Matthew Drewes VP, Business Development Zeta Global https://video-meta.open.video/poster/sKoQVxmlMhFk/BnyMpigi6s2_aieGJa.jpg https://streaming.open.video/contents/sKoQVxmlMhFk/1779478552/index.m3u8 https://open.video/embed?contentId=BnyMpigi6s2 754 https://open.video/@mediapost/v/clip-4-jimmy-simonte CLIP 4 Jimmy Simonte CLIP 4 Jimmy Simonte https://video-meta.open.video/poster/uxAMJnr6UlKb/YnW_V5gy7Y2_pgCWAz.jpg https://streaming.open.video/contents/uxAMJnr6UlKb/1779481883/index.m3u8 https://open.video/embed?contentId=YnW_V5gy7Y2 51 https://open.video/@mediapost/v/clip-3-meghan-irwin CLIP 3 Meghan Irwin CLIP 3 Meghan Irwin https://video-meta.open.video/poster/1htgRBvYRp_J/snqVp4Nj7Y2_radXof.jpg https://streaming.open.video/contents/1htgRBvYRp_J/1779482000/index.m3u8 https://open.video/embed?contentId=snqVp4Nj7Y2 145 https://open.video/@mediapost/v/panel-influencers-creators-and-the-engagement-flywheel Panel Influencers, Creators, and the Engagement Flywheel Restaurants, perhaps more than any other business, live and die on the weight of a trusted recommendation. But social feeds are noisier and increasingly clogged with AI slop the old days of one-off creator posts wont provide the visibility and traction we need. From content sequencing and amplification models to measurement frameworks and loyalty tie-ins, what does the modern influencer program need to feed and sustain engagement? Kelly ORourke Director of Marketing FiiZ Drinks Justin Whitehead Director of Media Cicis Pizza MODERATED BY Erin Everhart VP, Content - Events MediaPost https://video-meta.open.video/poster/qLx-7lvIRd0O/tCqVpigi6Z2_mMFVEU.jpg https://streaming.open.video/contents/qLx-7lvIRd0O/1779482271/index.m3u8 https://open.video/embed?contentId=tCqVpigi6Z2 1553 https://open.video/@mediapost/v/presentation-zaxbys-turns-creator-content-into-a-competitive-advantage Presentation Zaxbys Turns Creator Content into a Competitive Advantage As a challenger QSR brand with a highly regional footprint, Zaxbys needed a way to stay culturally relevant without relying on national media buys. They turned to influencers, reusing creator content across channels to make it a core input into their marketing calendar. Kasey Ryan will share how Zaxbys built and scaled an always-on influencer strategy, growing from a handful of paid creators to a robust engine that now fuels campaign planning, social, loyalty and in-store experiences. Kasey Ryan Director, Brand Marketing Zaxbys https://video-meta.open.video/poster/0LpYJDHYVp8c/ZmrUozMz7Y2_dMhggq.jpg https://streaming.open.video/contents/0LpYJDHYVp8c/1779482246/index.m3u8 https://open.video/embed?contentId=ZmrUozMz7Y2 1452 https://open.video/@mediapost/v/fireside-chat-how-potbelly-rewired-its-digital-experience Fireside Chat How Potbelly Rewired Its Digital Experience After re-platforming its app and web experience, Potbelly faced a choice: add features or remove friction. Yosra Saleh will break down the decisions behind the rebuild. She will discuss how the brand uses first-party data and real-time signals to shape menus, surface relevant offers, and guide guests through ordering with less effort. Yosra Saleh Vice President of Digital Marketing Potbelly Sandwich Works INTERVIEWED BY Erin Everhart VP, Content - Events MediaPost https://video-meta.open.video/poster/v1BI7nr7Vtvi/tSX_U4gi7Y2_jtgVSF.jpg https://streaming.open.video/contents/v1BI7nr7Vtvi/1779482257/index.m3u8 https://open.video/embed?contentId=tSX_U4gi7Y2 1281 https://open.video/@mediapost/v/sponsor-spotlight-big-happy Sponsor Spotlight Big Happy CPG Brands Are Leaving Attention on the Table. Heres How To Take It Back. In this session, Big Happy will examine how modern marketing has drifted from its most critical driver of impact: creative. While targeting and technology have advanced, its ultimately the creative that shapes perception and captures attention, affecting how consumers make decisions in fleeting moments whether in-store, at the pump, or on their phones. Learn how emerging formats like CGI and 3D drive stronger cognitive response and deeper memory by engaging the brain in ways static cannot. This isnt preference - its biology. Kelly Stack VP of Brand Partnerships Big Happy https://video-meta.open.video/poster/sLF6-leIpd2P/t8XVUPMz7J2_ykLtwm.jpg https://streaming.open.video/contents/sLF6-leIpd2P/1779482153/index.m3u8 https://open.video/embed?contentId=t8XVUPMz7J2 366 https://open.video/@mediapost/v/panel-from-scroll-to-sale-social-strategies-that-actually-convert Panel From Scroll to Sale: Social Strategies That Actually Convert Social media has never been more powerful and never more crowded. Influencers, shoppable posts, creator content, and platform commerce tools have created a direct line from discovery to purchase, but most brands are still optimizing for reach and awareness when the real prize is conversion. How do you build a social and influencer strategy that drives performance? How do you sequence content, creators, and formats to get someone to convert? Lets dig into what a conversion-first social strategy actually looks like for CPG brands. Alex Kalbli Director of Social BUILT Brands Katy Katz VP, Growth Marketing Basic Fun! Kirby Kennedy Social Media Manager - Strategy & Influencer Management Sargento MODERATED BY Erin Everhart VP, Content - Events MediaPost https://video-meta.open.video/poster/sypc-lXYhp_c/ZDr_UPMj6Z2_npKrtJ.jpg https://streaming.open.video/contents/sypc-lXYhp_c/1779482407/index.m3u8 https://open.video/embed?contentId=ZDr_UPMj6Z2 1874 https://open.video/@mediapost/v/keynote-lots-of-little-how-goodles-is-disrupting-mac-cheese Keynote Lots of Little: How Goodles Is Disrupting Mac & Cheese Mac and cheese is an American staple, bought on autopilot, dominated by legacy brands, and largely untouched since the 80s. For a challenger brand, thats not a threat its an opening. Goodles built its entire strategy around one idea: You dont have to outspend the competition if you can out-weird, out-good, and out-community them. By blurring the line between brand, fan base, and content creator, theyre turning small, disruptive acts of good into cultural moments Executive Creative Director Dan Chodrow shares how lots of little can equal something very big. Dan Chodrow Executive Creative Director Goodles https://video-meta.open.video/poster/ZCp-7nvZMB0R/tnW-VOg47J2_ndNTsp.jpg https://streaming.open.video/contents/ZCp-7nvZMB0R/1779482421/index.m3u8 https://open.video/embed?contentId=tnW-VOg47J2 1953 https://open.video/@mediapost/v/opening-remarks Opening Remarks Erin Everhart VP, Content - Events MediaPost https://video-meta.open.video/poster/uCdEMlXYMBCO/tDW_pOg46J2_etHLQy.jpg https://streaming.open.video/contents/uCdEMlXYMBCO/1779482305/index.m3u8 https://open.video/embed?contentId=tDW_pOg46J2 705 https://open.video/@mediapost/v/sponsor-presentation-realtorcom Sponsor Presentation Realtor.com Your 18,000 Opportunity: How Moving Triggers High-Volume CPG Spending Moving is the ultimate reset moment. With 60% of movers actively seeking new brands and spending over 18,000 on home setup, this transition represents a critical and too often overlooked window for CPG marketers. This session explores Realtor.coms 2026 Mover Mindset Study sharing how cleaning, food, pets, paint, and beverage brands can capture long-term loyalty at the exact moment purchase behaviors are up for grabs. The study was conducted with Market Vision Research. Randy Saperstone VP, Head of Global Advertising Sales & Partnerships Realtor.com https://video-meta.open.video/poster/1il26l06dF3O/ZDWVV5MP6Z2_MOmvxa.jpg https://streaming.open.video/contents/1il26l06dF3O/1779482314/index.m3u8 https://open.video/embed?contentId=ZDWVV5MP6Z2 601 https://open.video/@mediapost/v/clip-5-ashleigh-griffith CLIP 5 Ashleigh Griffith CLIP 5 Ashleigh Griffith https://video-meta.open.video/poster/uCdQ7DLZgd9R/ACqFoPN4Ad2_TYmXyX.jpg https://streaming.open.video/contents/uCdQ7DLZgd9R/1779482238/index.m3u8 https://open.video/embed?contentId=ACqFoPN4Ad2 78 https://open.video/@mediapost/v/presentation-blaze-pizza-marvels-daredevil-turn-fandom-into-foot-traffic Presentation Blaze Pizza & Marvels Daredevil Turn Fandom into Foot Traffic In a crowded QSR landscape, brand partnerships cant stop at co-branded moments they have to create reasons for fans to show up. Blaze Pizza did just that when they partnered with Marvels Daredevil: Born Again to build a campaign that went beyond a typical LTO. From limited-edition menu items and exclusive comic drops to weekly digital Tuesday Drops, Meghan Irwin shares how they turned cultural relevance into sustained engagement, loyalty, and repeat visits, proving that the best partnerships dont just launch, they live. Meghan Irwin Vice President, Marketing Blaze Pizza https://video-meta.open.video/poster/vEdU3nW7Ih2O/A8rUUjgOBc2_uYnCTv.jpg https://streaming.open.video/contents/vEdU3nW7Ih2O/1779482417/index.m3u8 https://open.video/embed?contentId=A8rUUjgOBc2 1608 https://open.video/@mediapost/v/clip-2-georgia-margeson CLIP 2 Georgia Margeson CLIP 2 Georgia Margeson https://video-meta.open.video/poster/wgxoQnjRNtgc/se5_pPhOAY2_ZTzUiF.jpg https://streaming.open.video/contents/wgxoQnjRNtgc/1779483795/index.m3u8 https://open.video/embed?contentId=se5_pPhOAY2 149 https://open.video/@mediapost/v/clip-1-stacy-moss CLIP 1 Stacy Moss CLIP 1 Stacy Moss https://video-meta.open.video/poster/sZgUZzjYJBMl/YKz_pON4BI2_SPZleJ.jpg https://streaming.open.video/contents/sZgUZzjYJBMl/1779483920/index.m3u8 https://open.video/embed?contentId=YKz_pON4BI2 127 https://open.video/@mediapost/v/sponsor-presentation-wpromote Sponsor Presentation Wpromote Awareness to Appetite: Demand Attention to Generate Demand The pressure is real: connecting brand investment to store-level results is a major challenge. But there is a solution. Wpromote x Giant Spoons Care Index, a framework that diagnoses gaps across the customer journey and ties them to revenue opportunity. Learn how to activate insights across corporate and franchise systems, align national and local media, and measure the impact on incremental visits. Because in QSR, the growth equation is clear: drive just one more visit, multiplied at scale. Clara MacDonald Group Account Director, Client Services Wpromote https://video-meta.open.video/poster/03gA-BSZMlUQ/Yey-VzMi6I2_qnSENi.jpg https://streaming.open.video/contents/03gA-BSZMlUQ/1779483944/index.m3u8 https://open.video/embed?contentId=Yey-VzMi6I2 692 https://open.video/@mediapost/v/tequila-herradura-we-leave-nothing-to-luck-and-everything-to-craft-15s Tequila Herradura We Leave Nothing to Luck and Everything to Craft 15s Tequila Herradura We Leave Nothing to Luck and Everything to Craft 15s https://video-meta.open.video/poster/hmpSFt1GdD76/An5-p4Ny7c2_uLFoBa.jpg https://streaming.open.video/contents/hmpSFt1GdD76/1779486636/index.m3u8 https://open.video/embed?contentId=An5-p4Ny7c2 15 https://open.video/@mediapost/v/panel-delivering-value-beyond-price-and-discount Panel Delivering Value Beyond Price and Discount Price pressure is real, but endless discounting isnt a long-term strategy. To meet guest expectations for value, we need to rethink the brand experience across the full scope of the customer journey. From digital conveniences and loyalty benefits to menu architecture and operational excellence, lets discuss the levers that meaningfully move value perception. Ashleigh Griffith Senior Marketing Manager Quality Brand Group Ha Ly Head of Marketing Pokeworks MODERATED BY Erin Everhart VP, Content - Events MediaPost https://video-meta.open.video/poster/eSoiAf5zdzQY/BTzoUjNP7Z2_imvWAQ.jpg https://streaming.open.video/contents/eSoiAf5zdzQY/1779487873/index.m3u8 https://open.video/embed?contentId=BTzoUjNP7Z2 2152 https://open.video/@mediapost/v/panel-the-full-funnel-dilemma Panel The Full Funnel Dilemma As the pressure to solve next weeks comps bears down, the risk to long-term growth is becoming harder to ignore. Media mixes are rebalancing to drive immediate outcomes how are we adjusting our holistic marketing to grow awareness and customer acquisition? What are we learning from our MMMs and brand trackers about the health of the full funnel? With no easy answers in sight, lets discuss how to deliver results today without mortgaging tomorrow. Carrie Riley CMO Aroma Joes Coffee Jimmy Simonte EVP, Marketing Hungry Howies Pizza & Subs MODERATED BY Erin Everhart VP, Content - Events MediaPost https://video-meta.open.video/poster/dcFetpriQvs6/6Lqwhrp4AY2_KUwiTd.jpg https://streaming.open.video/contents/dcFetpriQvs6/1779489777/index.m3u8 https://open.video/embed?contentId=6Lqwhrp4AY2 1439 https://open.video/@mediapost/v/keynote-turning-consumer-insights-into-a-menu-led-growth-strategy Keynote Turning Consumer Insights into a Menu-Led Growth Strategy Growth doesnt always come from opening new locations. Sometimes it comes from understanding your existing guest more deeply than you ever have before. After discovering that most guests had no idea they serve food, Tropical Smoothie Cafe made a pivotal shift. They put menu innovation at the center of their calendar planning with every move tracing back to consumer research. Were sitting down with Mindy Armstrong to hear the framework for listening to your guests, translating those insights into craveable, marketable menu changes, and building a calendar with confidence. Mindy Armstrong Vice President, Menu Innovation Tropical Smoothie Cafe INTERVIEWED BY Erin Everhart VP, Content - Events MediaPost https://video-meta.open.video/poster/awk4oDeHczbt/ALW2hrUOAY2_QdQDcA.jpg https://streaming.open.video/contents/awk4oDeHczbt/1779490510/index.m3u8 https://open.video/embed?contentId=ALW2hrUOAY2 1719 https://open.video/@mediapost/v/presentation-know-your-guest-grow-your-brand Presentation Know Your Guest, Grow Your Brand As a value-led brand with deep community roots, Churchs Texas Chicken is well-positioned to meet the needs of todays customer. But to meaningfully reach that guest, the brand has been hard at work to build a new core persona that refocuses their marketing efforts. Join Georgia Margeson as she shares how unifying creative, media and social around a new understanding of their guest is unlocking award-winning performance. Georgia Margeson Senior Director of Brand, Creative Strategy & Activation Churchs Texas Chicken https://video-meta.open.video/poster/IsFKpFqzUfBX/7KXgMapPBZ2_zkOaAw.jpg https://streaming.open.video/contents/IsFKpFqzUfBX/1779489872/index.m3u8 https://open.video/embed?contentId=7KXgMapPBZ2 1783 https://open.video/@mediapost/v/keynote-earning-growth-building-momentum-without-shortcuts Keynote Earning Growth: Building Momentum Without Shortcuts Discounting is an easy lever to pull when traffic slows, but it comes at a cost. As Noodles & Company set out to rebrand, they made a deliberate choice: not to buy their way back to growth. Instead, they committed to the harder path: relaunching their menu, redefining their brand, optimizing media with discipline, and grounding decisions in more rigorous measurement and attribution. The early days werent easy, and not every metric moved in the right direction at first. Stacy Moss shares how the team is building real momentum, whats working, whats still in progress, and what it takes to earn sustainable, profitable traffic without shortcuts. Stacy Moss VP, Marketing Strategy, Insights and Activation Noodles & Company https://video-meta.open.video/poster/crtetlWrQv57/BKXwhXp5AJ2_hDcNiJ.jpg https://streaming.open.video/contents/crtetlWrQv57/1779489914/index.m3u8 https://open.video/embed?contentId=BKXwhXp5AJ2 1562 https://open.video/@mediapost/v/opening-remarks-2 Opening Remarks Erin Everhart VP, Content - Events MediaPost https://video-meta.open.video/poster/IblWozCqJvsr/AmrNNqVjBI2_TNTjYl.jpg https://streaming.open.video/contents/IblWozCqJvsr/1779491627/index.m3u8 https://open.video/embed?contentId=AmrNNqVjBI2 710 https://open.video/@mediapost/v/brand-insider-backstage-exclusive-with-campari-americas-sonia-pirolo Brand Insider Backstage Exclusive with Campari Americas Sonia Pirolo Every brand chases culture. Few know how to earn it. This week, were shining a spotlight on Sonia Pirolo, Category Marketing Director for Cognacs and Champagnes from Campari America. She reveals reveals how Grand Marnier came back to life through a bold partnership with Future, an all-Black ballet, and a strategy that puts the consumer at the center. @EnjoyCampari marketingstrategy celebritycollab https://video-meta.open.video/poster/MbtOkDzbIbsY/ACWMgqp57J2_kyTEDU.jpg https://streaming.open.video/contents/MbtOkDzbIbsY/1779491643/index.m3u8 https://open.video/embed?contentId=ACWMgqp57J2 845 https://open.video/@mediapost/v/sponsor-presentation-zeta-2 Sponsor Presentation Zeta Precision Growth: Winning Net-New and Lapsed Guests at Scale Facing constrained discretionary spending and soft traffic, restaurant brands must find new ways to boost visit frequency, acquire new customers, and drive profitable, incremental traffic. Yet, marketing has historically struggled to delineate and de-duplicate efforts across known, unknown, and net-new audiences. Zeta addresses this challenge with a unified approach: A strong & persistent ID graph covering over 90% of U.S. adults, an ability to distinguish current from new customers, activation powered by proprietary dynamic intent signals, and deterministic test versus control lift measurement tied to actual visits and transactionsall within an exclusive Acquisition channel. Matthew Drewes Vice President, Business Development Zeta https://video-meta.open.video/poster/fxxixpCiJDs4/6CW2NXoP7J2_EtRymz.jpg https://streaming.open.video/contents/fxxixpCiJDs4/1779491650/index.m3u8 https://open.video/embed?contentId=6CW2NXoP7J2 890 https://open.video/@mediapost/v/oai-ad-self-service OAI Ad self service OAI Ad self service https://video-meta.open.video/poster/a2E8xjyjln54/Z04gMbV4Bs2_JeYLvi.jpg https://streaming.open.video/contents/a2E8xjyjln54/1779491983/index.m3u8 https://open.video/embed?contentId=Z04gMbV4Bs2 27 https://open.video/@mediapost/v/sponsor-spotlight-lamar-advertising Sponsor Spotlight Lamar Advertising Lamar Programmatic Built for the Real World Programmatic was built for precision, but brands also need presence. This session explores how QSR marketers can move beyond automation to show up in the moments that matter most. Grounded in a powerful video narrative, well bring to life how event-based targeting and contextual creative can align messaging with real-world behaviors, from morning commutes to game day cravings. Attendees will see how high-impact formats and intentional placement drive attention that you cannot skip. Through a case study, well demonstrate how these strategies translate into measurable results, including increased foot traffic, turning everyday moments into opportunities for meaningful, scalable brand connections. Faith Nettles Programmatic Marketing Specialist Lamar Advertising Ian Dallimore VP, Digital Growth Lamar Advertising https://video-meta.open.video/poster/MukionyGhjG7/ZuzggXpP6Z2_RdjLfX.jpg https://streaming.open.video/contents/MukionyGhjG7/1779492627/index.m3u8 https://open.video/embed?contentId=ZuzggXpP6Z2 613 https://open.video/@mediapost/v/sponsor-presentation-winning Sponsor Presentation Winning Cultural Intelligence for the Attention Economy Winnin is a cultural intelligence platform that helps brands stay relevant in the attention economy. It aggregates cross-platform social video behavior data, analyzed by its proprietary AI (ZAI), to deliver actionable brand and creative strategy at scale. Operating across Brazil, the US, Mexico, Singapore, and soon London, Winnin serves global brands by bridging the gap between strategy and execution. Its always-on intelligence system maps cultural movements, category dynamics, brand insights, and cultural territories turning social video signals into competitive advantages. Through real case studies, the platform demonstrates how these insights translate into concrete, actionable brand decisions. Katie Corbett Strategic Partnerships & Growth Lead - North America Winnin https://video-meta.open.video/poster/JuA8pB94Jra4/te5NgqpO7J2_SiQjeG.jpg https://streaming.open.video/contents/JuA8pB94Jra4/1779492628/index.m3u8 https://open.video/embed?contentId=te5NgqpO7J2 571 https://open.video/@mediapost/v/sponsor-presentation-arima Sponsor Presentation Arima Synthetic Data the New Ingredient in Your Marketing Toolkit Synthetic data is transforming strategic marketing, budget planning, and campaign analyticsoffering tangible benefits to marketers right now. Arima will demonstrate how to create privacy-compliant synthetic populations by combining person-level attributes from census data, market research, mobility patterns, and purchase behavior. The result: synthetic datasets that statistically mirror real society at the individual level, ready to power various marketing use cases. T.S. Kelly Managing Director, US Arima https://video-meta.open.video/poster/edpysDiGdfsB/6uyxhapjAd2_XIjAhn.jpg https://streaming.open.video/contents/edpysDiGdfsB/1779492761/index.m3u8 https://open.video/embed?contentId=6uyxhapjAd2 692 https://open.video/@mediapost/v/sponsor-spotlight-the-harris-poll-2 Sponsor Spotlight The Harris Poll From Fast to Worth It. The New QSR Brand Equation While fast food continues to dominate everyday dining, the rules of engagement are shifting. Consumers still expect speed, but increasingly, they choose based on whether a brand feels worth it. Using new Harris data, well explore how identity, perception, and emotional drivers are shaping choice, and how brands can use these signals to stand out in a crowded market. Chris Tancrell VP of Sales The Harris Poll and HarrisQuest https://video-meta.open.video/poster/drx0kli4If67/6KyhhqViAd2_QPergT.jpg https://streaming.open.video/contents/drx0kli4If67/1779492755/index.m3u8 https://open.video/embed?contentId=6KyhhqViAd2 696 https://open.video/@mediapost/v/cart-corral-cowboy-30 Cart Corral Cowboy 30 Cart Corral Cowboy 30 https://video-meta.open.video/poster/cYdiBnCXdvYt/61y2MXo5Bt2_CidCzk.jpg https://streaming.open.video/contents/cYdiBnCXdvYt/1779492863/index.m3u8 https://open.video/embed?contentId=61y2MXo5Bt2 30 https://open.video/@mediapost/v/mateos-watch-party MATEOS WATCH PARTY MATEOS WATCH PARTY https://video-meta.open.video/poster/ZFFGwvOPkjk7/7vX_hboOAY2_MFZQoB.jpg https://streaming.open.video/contents/ZFFGwvOPkjk7/1779497827/index.m3u8 https://open.video/embed?contentId=7vX_hboOAY2 15 https://open.video/@mediapost/v/email-insider-summit-spring-2026-kayla-brown-on-ai-enabling-team-to-focus-on-retention Email Insider Summit, Spring 2026: Kayla Brown on AI Enabling Team to Focus on Retention Kayla Brown, Director of Customer Lifecycle from Hibbett, shared how AI has automated email segmentation and enabled her email team to focus on higher-value retention initiatives. aimarketing emailmarketing https://video-meta.open.video/poster/sIgWhnvbJjjy/snqFMap46t2_teYNNv.jpg https://streaming.open.video/contents/sIgWhnvbJjjy/1779498214/index.m3u8 https://open.video/embed?contentId=snqFMap46t2 36 https://open.video/@mediapost/v/email-insider-summit-spring-2026-elisabeth-barclay-on-growing-subscriber-base-via-owned-channels Email Insider Summit, Spring 2026: Elisabeth Barclay on Growing Subscriber Base via Owned Channels Elisabeth Barclay, Director of Retention & Engagement Marketing from Etsy, highlighted the need to grow their subscriber base across owned channels as those channels became increasingly valuable. @Etsy emailmarketing marketingstrategy https://video-meta.open.video/poster/ZLoacpWrgrHX/YTWVhGoO7s2_gtGCce.jpg https://streaming.open.video/contents/ZLoacpWrgrHX/1779498223/index.m3u8 https://open.video/embed?contentId=YTWVhGoO7s2 39 https://open.video/@mediapost/v/brand-insider-backstage-exclusive-with-kimberly-clarks-kim-tipton Brand Insider Backstage Exclusive with Kimberly-Clarks Kim Tipton Every product has a story worth telling, even on every grocery shelf. This week, were shining a spotlight on Kim Tipton, Senior Social Media Manager from Kimberly-Clark. She reveals how commodity brands cut through the noise, work smarter with creators, and build social strategy that makes them impossible to ignore. socialmediamarketing marketingstrategy influencermarketing https://video-meta.open.video/poster/xzFKpp0zNrIA/Z8XUhbUj6s2_RiHWCp.jpg https://streaming.open.video/contents/xzFKpp0zNrIA/1779498773/index.m3u8 https://open.video/embed?contentId=Z8XUhbUj6s2 1393 https://open.video/@mediapost/v/brand-insider-bts-mrs-momma-bears-lee-evans-lee Brand Insider BTS: Mrs. Momma Bears Lee Evans Lee Brand Insider BTS: Mrs. Momma Bears Lee Evans Lee https://video-meta.open.video/poster/qRoewlbzgvyW/t9XVMGUPBt2_iAozdJ.jpg https://streaming.open.video/contents/qRoewlbzgvyW/1779498913/index.m3u8 https://open.video/embed?contentId=t9XVMGUPBt2 2134 https://open.video/@mediapost/v/panel-what-we-really-need-from-our-esps-and-cdps Panel - What We Really Need From Our ESPs and CDPs Technology feature sets are evolving fast, but not always in the way we actually need them to. Lets break down the gaps that slow teams down and discuss what we really need from our vendor partners and how we can actually influence their product roadmap. Well surface the triggers, integrations, AI capabilities, and measurement enhancements that would make our lives easier to deliver smarter, faster, more adaptive lifecycle marketing. Natalie Cawley Director of Digital and CRM Sur La Table Andrew Carlsen Director, Email Marketing and CRM CoStar Group Marc Sheinkin Director, Customer Marketing Operations Hilton MODERATED BY Erin Everhart Vice President of Content (Events) MediaPost https://video-meta.open.video/poster/2CxilBviUbsZ/tnqUMaVz6d2_mjucyR.jpg https://streaming.open.video/contents/2CxilBviUbsZ/1779499088/index.m3u8 https://open.video/embed?contentId=tnqUMaVz6d2 1819 https://open.video/@mediapost/v/presentation-beyond-rules-triggers-the-rise-of-ai-in-crm Presentation Beyond Rules & Triggers: The Rise of AI in CRM For too long, CRM has been defined by rigid rules, triggers and canned journeys, but we all know that consumers dont behave that way. Where can we add AI that actually flexes with consumer behavior? Providences Catherine Hoffman Seaton shares where systems not only automate actions but make intelligent, context-driven decisions that respond to each customer in real time. From dynamic personalization to cross-channel orchestration, shell share how to balance automation with human insight, create experiences that feel purposeful rather than pre-programmed, and use data to anticipate needs rather than react to them. Catherine Hoffman Seaton Executive Director, CRM Providence https://video-meta.open.video/poster/0LFKkzLqRzry/Z9rUgaoj7t2_yHxRvv.jpg https://streaming.open.video/contents/0LFKkzLqRzry/1779498757/index.m3u8 https://open.video/embed?contentId=Z9rUgaoj7t2 1726 https://open.video/@mediapost/v/panel-can-we-please-do-more-than-discounts Panel Can We Please Do More than Discounts? When everyone is shouting promos, customers tune out fast. How do we drive conversion without racing to the bottom? Well dig into non-value retention tactics that actually move the needle, including experiential messaging, surprise-and-delight moments, non-value loyalty exclusives, predictive content sequencing, and social proof. Lets reframe conversion around relevance, motivation and emotional lift, proving you can spark action and long-term loyalty without slashing your margins. Tara Graham Email Marketing Manager Eko Health Dana Jones Campaign Manager CONA Services MODERATED BY Erin Everhart Vice President of Content (Events) MediaPost https://video-meta.open.video/poster/wLFKolLyVzZz/t9XENHpz7c2_xfILgK.jpg https://streaming.open.video/contents/wLFKolLyVzZz/1779498771/index.m3u8 https://open.video/embed?contentId=t9XENHpz7c2 1810 https://open.video/@mediapost/v/panel-adapting-to-the-ai-era Panel Adapting to the AI Era In case you missed the memo, AI is here. Its reshaping how we produce content, drive personalization, and power learning agendas. But adapting to this new era means rapidly rethinking workflows, retraining teams, and reimagining whats possible across the customer journey. As change accelerates, what guardrails are needed to ensure trust, relevance and brand alignment? Lets explore the real-world applications of AI in CRM today, the challenges that come with adoption, and how to build future-ready programs without losing the human touch. Kayla Brown Director of Customer Lifecycle Hibbett Sol Medvidofsky Senior Marketing Manager, CRM Silversea Cruises MODERATED BY Erin Everhart Vice President of Content (Events) MediaPost https://video-meta.open.video/poster/uCsyxFqyMDOy/ZDrpgrpi6s2_FaMEih.jpg https://streaming.open.video/contents/uCsyxFqyMDOy/1779498771/index.m3u8 https://open.video/embed?contentId=ZDrpgrpi6s2 1632 https://open.video/@mediapost/v/email-insider-summit-spring-2026-marc-sheinkin-on-shifting-scheduled-to-behavior-based-campaigns Email Insider Summit, Spring 2026: Marc Sheinkin on Shifting Scheduled to Behavior-Based Campaigns Marc Sheinkin, Director, Customer Marketing Operations from Hilton, discussed the brands shift from scheduled campaigns to behavior-based outreach and called for ESPs and CDPs to work more seamlessly together. @hilton emailmarketing marketingstrategy https://video-meta.open.video/poster/qJtaglGakbzt/YSq-hWoi6I2_qKkqTF.jpg https://streaming.open.video/contents/qJtaglGakbzt/1779498613/index.m3u8 https://open.video/embed?contentId=YSq-hWoi6I2 70 https://open.video/@mediapost/v/presentation-refined-for-relevance-how-turbotax-unlocks-personalization-at-scale Presentation Refined for Relevance: How TurboTax Unlocks Personalization at Scale Behind every tax return is a unique financial story. Matching customers to the right tax expert takes careful consideration and a deep understanding of life and tax complexities. By parsing over 60,000 data points and distilling them into key, actionable attributes, Nick Karvounis reveals how TurboTaxs CRM models have evolved to match customers with the best support for their specific life situation. Nick Karvounis Senior Marketing Manager, CRM Growth & Innovation Intuit - TurboTax https://video-meta.open.video/poster/r5xugzrPJvWy/7nWpNqUP6Y2_zXfdZm.jpg https://streaming.open.video/contents/r5xugzrPJvWy/1779500020/index.m3u8 https://open.video/embed?contentId=7nWpNqUP6Y2 1176 https://open.video/@mediapost/v/sponsor-spotlight-zeta-global Sponsor Spotlight Zeta Global AI Giveth and AI Taketh Away AI is allowing brands to accelerate campaign production, uncover new actionable insights, and get ever closer to achieving the 1-to-1 paradigm of sending the right message to the right person at the right time via the right channel. But markets arent the only ones using AI. Inbox providers have been aggressively rolling out AI summaries and other AI features, many of which are impacting the subscriber experience for the worse. Zeta Globals Chad S. White will talk about some of those changes and how marketers can adapt. Chad White GVP, CRM Strategy Zeta Global https://video-meta.open.video/poster/WJkCxl4iNjAr/t1779500449_poster.005.jpg https://streaming.open.video/contents/WJkCxl4iNjAr/1779500499/index.m3u8 https://open.video/embed?contentId=ZK4EhaU4Bc2 695